7 Easy Ways to Sneak In Writing Time Over the Holidays (and Why It’s Worth It)

It’s the holiday season, and the crunch is on! We’re busy with everything. Shopping, holiday parties, family gatherings, end of year deadlines, kids off school, and more. That makes it a prime time of year for our writing habits slip by the wayside, but I’m here to help with seven easy ways you can sneak writing in, even in the midst of the chaos.

7 Easy Ways to Sneak In Writing Time Over the Holidays

When you’re looking for easy ways to get more writing in, try these ideas:

  1. Write early. You’ve probably heard me talk about the virtues of early morning writing before. During the holidays, early morning writing will save you. You can write before your kids get up and your spouse leaves for work, even when the kids are off school for Winter Break. You can hide out in the guest bedroom at your aunt’s house and write in bed — no one will even know you are awake! You can write before you tackle other projects or head out shopping. Whatever else you have on your plate for the day, when you write first, your heart and spirit will be lighter, knowing you’ve met your most important commitment to yourself first. 
  2. Set a special holiday daily target. When you’re writing during a busy season like this one, you’ll want to tweak your daily writing goals. Maybe you’re someone who has oodles of time off over the holidays, and you can set higher goals, but if you’re like the rest of us with day jobs and kids and a plethora of social commitments, now’s the time to figure out your daily holiday writing targets. They’re probably lurking somewhere between what I call your “rock bottom minimum” (the absolute minimum amount of writing you want to accomplish on a given day) and your optimal amount of writing during a busy time. Here’s what I mean: Normally I aim to write for about 60 minutes a day, more when I’m stretching for a big goal. My rock bottom minimum is 15 minutes a day. So my holiday target is 30 minutes per day. 
  3. Scan your day for potential pockets of writing time. When you get up in the morning, if you’re not going to write first thing, mentally scan your timetable for the day to see if you can spot little pockets of writing time. Maybe you can go early to that dentist appointment and write in the waiting room. Or write a bit in the car on your mobile device while your spouse is driving to the holiday party. Or take a writing time-out at a café while you’re out shopping for holiday gifts. While I’m not usually one for cramming writing into every available moment of my life, intentionally identifying and using one writing window in a day can be a beautiful way to make space for writing.
  4. Streamline your other activities. My holiday life has gotten so much easier since I do most of my shopping online these days. I shop in batches on Amazon, which saves me an enormous amount of emotional wear and tear and saves my energy for writing. I also carefully balance the number of events we attend over the holidays and try to keep the number manageable (I have a threshold of one social gathering per weekend if I can keep it that way and I make exceptions only with careful forethought). When you purposefully design for sanity, it’s much easier to then make time to write, also.
  5. Write light. There’s a tremendous advantage to writing regularly, which is quite simply that it makes it easier to keep going… and that’s what gets us to the finish line with our books and scripts. But sometimes, keeping your head in a script or novel is just too hard when there’s so much crazy going on. In that case, you may want to try lighter writing — journaling, morning pages, brainstorming, writing outside your project (freewriting within the story but outside the primary document for it). This way, you’re keeping the words flowing onto the page and holding the space you have in your life for writing, but also making it easier on yourself.
  6. Write late. If you aim to write in the morning but don’t, or just don’t want to, considering writing in the evening just before bed. You can even sneak off to bed early when you’re staying with your relatives, or go to that office party early and duck out well before last call to make some time for writing. Think of it as your own secret time, just for you. You feed your soul’s calling when you write, and there couldn’t be a better gift to give yourself for the holidays.
  7. Have fun! The holidays can be delightful, but they can also be quite stressful. Emotions get stirred up; there’s more pressure to perform and feel a certain way, look a certain way, etc. So giving yourself a pet project might just be the ticket for some extra writing inspiration and energy, or bringing the spirit of play to your work can help you make a point to enjoy it. You can even make a game out of creating writing time for yourself. Make it feel like you are getting away with something, and you will be. :)

Here’s Why It’s Worth It To Sneak In the Writing Time Now

When you write now, you’ll position yourself well to take advantage of that big burst of writing energy you’re going to have come January 1st. You know it’s coming, right? Remember, a body in motion has a tendency to stay in motion, so writing now helps you write later. (Whereas not writing now means it’s harder to write later — the body at rest tends to stay at rest… It’s all about inertia, baby!)

The good news is that it doesn’t have to be hard to write even during this busy season. Use these tips to make writing easy through the holidays so you can jump in with both feet when January 1st rolls around. 

Got other holiday writing tips? I’d love to hear about them in the comments!

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Remember… You Are a Writer

It’s been an intense week. 

Regardless of your political affiliation, here in the U.S. and worldwide we’ve been through the wringer and come out changed. We’re all going through a lot right now. There’s much to process, contemplate, and recover from.

In the midst of all this, the important thing is to remember who we are. That we each have a purpose to fulfill.

A calling.

If you’re hanging out with me in this little corner of the Universe, you’re called to write. To create with words, pen on page, fingers on keyboard.

A tremendous gift, writing is.

It has the power to open minds and hearts.

To express deeper truths.

To shine lights into the recesses of our humanity and unearth hidden gems and wounds.

To heal, inspire, strengthen, catalyze, and change.

To heal us individually as writers.

And even though it may be tempting to turn away from your writing right now, please don’t.

If not for others, for yourself. Because writing will remind you who you are, and what you were put here to do.

When my mother in law died in 2015, I clung to my writing as if it would save my life. It was my constant in a sea of pain and turmoil.

If you find yourself in that place now, as I do, let writing be the raft that carries you to shore.

I know that not everyone is hurting right now. It is likely that some among us are happy with this week’s outcomes. And that is your right. 

But let us keep the focus on the larger vision. Our writing. Our truths. The messages we each have to share with the world. Because that’s why we’re here.

Keep writing.

With love,
Jenna

My “Must Have” List Before Writing Pages

In a recent post I wrote about what “counts” as writing. I promised to share some of the story development steps I take before I’m willing to begin writing actual new pages; hence this post. This is a work in progress for me; I’m constantly working to hone and improve my writing skills, so I’m sure it will continue to evolve as I evolve as a writer.

Here’s what I currently like to have before starting to write, in approximate order:

  • Goals, Motivation, and Conflict (GMC) for Main Characters: The goals, motivation, and conflict for each of my primary characters so I stay in touch with what they’re doing, why they’re doing it, and what gets in their way over the course of the story. (This link will take you a more detailed article about GMC.)
  • Character Profiles: I write character profiles for my primary and secondary characters detailing their personality traits, flaws, character arcs, and more. (This link takes you to the same place as the one above, where you can also download a free character profile template that includes GMC.)
  • Logline: A twenty-five word summary of the story, including its best hook.
  • Premise Line: A longer summary of the story, using Jeff Lyons’s method for mapping the core structural story elements to a premise line template.
  • Theme and Message: What’s this story about? This is one of those things I’m usually guessing at when I first start —it often doesn’t become clear until I’ve written one or more drafts, but I like to take a stab at it before I begin. More on this in the future.
  • Internal and External Content Genres: I like to use Shawn Coyne’s The Story Grid* to get clear on the external and internal content genres of the story to help me make sure I’m staying in touch with the theme and intent of the story I’m aiming to tell.
  • Key Story Values: I also like Shawn’s approach to identifying the key values at play in the story (as indicated by the content genres) and make sure (to the extent of my current abilities!) that I also understand their gradations along the spectrum from positive to opposite/contrary to negative/contradictory to the negation of the negation that I’ll be exploring over the course of the story.
  • Primary Plot Points: I detail my primary plot points, using a cobbled-together version of the many variations I’ve learned over the years. These tie in well with the mini-movie method I use (developed by Chris Soth) and help break a story down into smaller chunks.
    • Opening
    • Inciting Incident
    • End of Act I, Lock In, Plot Point #1
    • First Pinch Point
    • Midpoint
    • Second Pinch Point
    • End of Act II, Cave Moment/All Is Lost, Plot Point #2
    • Crisis
    • Climax
    • Resolution
  • Plot Backstory: I like to write out a summary in prose of what’s happened leading up to the story. Who was doing what before we enter this story world’s timeline? 
  • Scene by Scene Outline: I also like to have a scene by scene outline before I start writing scenes. I identify their location (with a slugline, since I’m writing scripts), the essence of what happens in the scene, and several other elements. I use a scene template that I’ll share with you at some point.
  • Treatment/Synopsis (Optional): I may also write a treatment or synopsis for the story, knowing it will likely change as I write the actual story, just to give myself a little more guidance about what happens. Usually I’ll do this before a scene outline.
  • Query Letter (Optional): Sometimes I’ll even take a stab at writing a query letter for the project to help me identify the hooks for the story and what to focus on building strongly.
  • Timeline or other organizing structural tools (Optional, if the story demands it): If needed, I’ll create a timeline for the project (particularly valuable for time travel stories!) or create other project specific organizational systems if the story requires it. This is one of those gut-level things for me.

Once I have all these pieces of the puzzle assembled, that’s when I’ll feel more confident about starting pages. Sure, some may change, but it gives me a road map and greatly streamlines the writing process for me. I’m also finding that I’m asking myself to stay longer and go deeper with each element, in order to feel more solid about it before diving in. 

What do you like to have before you start writing pages, if anything? Or are you more of a pantser when it comes to writing pages? I’d love to hear about your approach in the comments.

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Save the Dates for the Two-Week Writing Intensive: Project Deep Dive

Coming up this month: The Project Deep Dive Writing Intensive! 

*** REGISTRATION IS NOW OPEN HERE ***

If you’ve been wanting to really focus on a writing project in a deep and concentrated way for a short burst of time, this is the program for you.

With your input I’ve been pulling together a collection of terrific support tools for you so you can make massive progress on your writing project in a short period of time, whether it’s a book, novel, script, short story collection, or anything else your heart has been longing to have more time to write.

This is also a great opportunity to prep for NaNoWriMo so you can make the most of the month of November if you’re planning to participate.

I’ll be posting a registration page later this week, but in the meantime, here are the important dates for the intensive so you can mark your calendar if you’re planning to join in the fun:

  • Project Deep Dive Writing Intensive: Starts Friday, October 14 and runs through Friday, October 28 (fifteen days in total).
  • Live Calls (all will be recorded & email questions may be submitted if you cannot attend the live session):
    • Free Clear the Decks Call on Monday, October 10, 4:30 p.m. Pacific Time (this call will be open to all the members of my community and people interested in the intensive, so if you’re not on my mailing list, now’s the time — see the sign up form in the upper right on my blog page.)
    • Project Deep Dive Kick Off Call on Thursday, October 13, 4:30 p.m. Pacific Time
    • Weekly Coaching Calls:
      • Monday, October 17, 4:30 p.m. Pacific Time
      • Monday, October 24, 4:30 p.m. Pacific Time
  • Weekly Ask the Coach Live Chats (in a chat room):
    • Friday, October 14, 11 a.m. Pacific Time
    • Friday, October 21, 11 a.m. Pacific Time
    • Friday, October 28, 11 a.m. Pacific Time
  • DAILY 60-Minute Writing Sprints at 9 a.m. Pacific Time including weekends, starting Friday, October 14 and running daily through Friday, October 28.

Special Circle member pricing will be available. 

Your commitment: You’ll to commit to writing for a minimum of one hour per day, ideally between 90 minutes and 2 hours per day (more if you like). You’ll accrue that time on only ONE writing project, and you’ll do super-short check-ins twice a day on our site (we’ll be using a different platform than the one we use for the Circle… I’ll be announcing those details on the registration page) and briefly support and cheer on your fellow Deep Divees.

My commitment: To write furiously alongside you and support you relentlessly along the way. I’ll coach you through the challenges and the ups and downs. I’ll provide structure, containers for your writing, coaching for when you struggle, and accountability to help you see it through.

Stay tuned for more details and registration information this week!

If you have burning questions, feel free to post them the comments below and I’ll do my best to answer them for you, if not here, then certainly on the registration page.

*** REGISTRATION IS NOW OPEN HERE ***

What “Counts” as Writing?

In my Called to Write community, we primarily keep track of writing minutes, not word or page counts. 

We do this because when we’re plotting, outlining, revising, or editing, for instance, our word and page counts won’t necessarily increase, but we are moving our books and screenplays closer to completion. 

Pros and Cons of Focusing on Word Count

Many writers chastise themselves for not writing New Words when they’re doing such work, and therefore undervalue the time they’re putting in on development and revision, two critically important stages of a writing project.

Or they put the focus on writing New Words and increasing word counts and page counts … but sometimes end up writing purposeless prose, simply to stay in action with writing. I know this can come up for writers during NaNoWriMo, where the concern is often keeping the writing going to meet one’s daily word count.

On the up side, keeping words flowing is a powerful way to build a habit of writing. A big obstacle for writers is getting into the practice of getting words out and onto the page. Having a “keep writing and don’t stop” mantra helps that flow get established. 

On the downside, I know there are many writers who struggle with what they’re left with at the end of a writing session (or a writing month, as in the case of NaNo). There are just that many more words to cull, manage, organize, and edit. 

How to Approach Writing During Writing Sprints

What I recommend is using writing sprints (you can do your own or join us in my Called to Write community) for any kind of writing-centered work that moves your project forward. I still use a “keep working and don’t stop” approach, but I don’t put my attention on more words; I instead immerse myself in whatever stage of the project I’m working on that day. So if I’m in the outlining stage, I concentrate working on the outline for the full 60 minutes I’ve set aside to write, and I don’t stop or do other things until my timer dings.

And yes, I write with a timer, which I highly recommend. It’s a great way to jumpstart a writing session, and it really helps a writer keep their attention on the work, rather than slipping away to other things. This works particularly well when said writer is tracking and recording their writing minutes so they know every minute counts.

As an added boost of writing energy, participating in writing sprints with others super-charges the writing energy and help writers stay on track. You still have to come into the writing session or sprint with a clear intention, but the good news is that if you’re writing every day or near daily and working on one main project at a time, that’s pretty easy to do because you tend to stay clearer about what your next steps are. You can do writing sprints online or in person.

Two Caveats About What Counts As Writing Time

I have two caveats when it comes to what counts as writing time.

  • Caveat #1: I recommend tracking research time separately from writing time. Research can become a black hole, so it’s important to make sure you’re not endlessly researching as a form of procrastination or perfectionism disguised as procrastination (this is where you’re so worried that you’ll get it wrong that you try to read everything in your field to make sure you’re not leaving anything out). I like what Steven Pressfield recommends in Do The Work* — a “research diet” of no more than three books on your topic before you begin writing, and permission to do more research later once you’ve written your first draft and truly know what else is needed to flesh out the story. 
  • Caveat #2: Be clear on what you’re doing for development and know when to call it done so that you’re not endlessly perfecting the story before you start writing. This isn’t exactly a counting issue but it’s an important one to pay attention to. It’s easier for me to write “be clear” than it is to actually achieve that, I realize! It’s a very iterative process and knowing when you’re done requires a full-on gut check.

    YOU know deep down if you’re procrastinating on starting pages or if you still need to work on your deeper structure and meta work for the story. And there’s a real spectrum here too: Many of us are so nervous about spending overly long on development and self-monitoring for procrastination that we’re constantly and internally pushing ourselves to rush into pages, while others of us get stuck in perfecting mode.

    A good clue is this: What’s driving you to keep working? Is the story working for you, but you’re telling yourself it’s not good enough or thinking that other people won’t like it? You may be trapped in perfectionism. Take a good hard look at your work and see if there are any key issues you can work on elevating and then move forward.

    Alternatively, if you’re thinking to yourself something like, “I don’t quite feel good about this yet but I really need to start pages,” you may want to give yourself permission to spend a little more time on the development work. Ultimately even story development and actual page writing become an iterative process themselves, so it’s true that some working out happens on the page.

    There’s no one right answer here (with writing, there rarely is) but tuning into your own inner knowing about what’s really going on can be illuminating.

Next time I’ll share my current list of the development steps I’m using with my screenplays (and novels, it looks like!). In the meantime, if you’re holding a limited definition of what counts as writing in your own mind, I invite you to expand it. Here’s the list of everything I can think of that “counts” as writing. Hopefully it will free you up to relax a bit more into your writing process.

What Counts as Writing

  • Concept brainstorming
  • Writing loglines
  • Writing premise lines
  • Developing character profiles
  • Structuring
  • Plotting
  • Outlining
  • Writing a synopsis or treatment
  • Brainstorming and mind mapping
  • Writing scene cards
  • Writing actual New Words
  • Revising
  • Editing
  • Wordsmithing and polishing

What else would you include on this list? Have I forgotten anything? Let me know in the comments.

 

 

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It’s our 5th anniversary… and we’re having a sale!

As I promised in yesterday’s post, we’re having a special sale to celebrate the 5th anniversary of my Called to Write Coaching Circleand it starts today!

Waaaayyyy back in 2011, we launched our first ‘beta test’ group for the Circle. Now we’re running five groups, with a talented coach at the helm of each one.

To celebrate, we’re offering an ongoing savings of 10% on ANY of our subscriptions, whether a single-session, a four-session, or our popular annual subscription when you sign up using the coupon code HAPPYANNIVERSARY.

You’ll love how good it feels to take action on your writing and make your writing life happen right now

When you join us, you’ll have access to our coach-led group writing sprints to boost your writing energy, coaching calls to help you keep writing (led by yours truly), and daily, personalized coaching support from your small group writing coach.

You can find out more and register for the Called to Write Coaching Circle here. Just make sure you register by MONDAY, September 12 before 11:59 p.m. Pacific Time to join us and use coupon code HAPPYANNIVERSARY to save 10% on the subscription of your choice. Your rate will be locked in for the life of your subscription.

We can’t wait to write with you!

Warmly,

Jenna 

Got Questions?

If you have any questions about the Circle, feel free to ask! The fastest way to get a response is to email us at circle@calledtowrite.com or use our online contact form here. We’ll get back to you ASAP.

I’d Love to Get Your Feedback On a New Writing Program

I’m planning to run a short-term Writing Intensive this fall (specific dates to be determined), and I’d love to get your input on it.

My vision is to create something along the lines of NaNoWriMo but with a smaller group, more support, and direct interaction with a writing coach. The purpose of the Writing Intensive would be to pick one specific project that you’ve been wanting to do a push on and focus on moving it forward significantly for the duration of the Intensive.

Unlike NaNoWriMo, we wouldn’t necessarily have a shared goal (in NaNo, everyone aims to write 50,000 words during the month of November), but rather start off at the beginning with a specific stretch goal that you personally want to meet, and have a structured timeline within which to meet it. We’ll have a collection of support tools to help you get there that may include things like: daily check-ins online, a special chat group for discussion and interaction, writing sprints, frequent teleconferences, and more (I’m refining the specifics about this on the basis of your feedback, hence this post).

I’m currently planning to use the platform I use to run my Called to Write Coaching Circle, but with a different focus (intensely focused on heightened productivity rather than daily writing habit building and ongoing productivity), additional tools, and even story coaching if warranted. 

If you’re interested in this and you’d like to give me your input on it, I’d really appreciate it! I’ve set up a survey here.

You’re also more than welcome to leave comments here on the blog.

Thank you so much! I appreciate it.

6 Takeaways From Rewriting “The Seventh”

I can’t believe it, but I’ve worked on two different screenwriting assignments this year, all while taking care of my little toddler, who just turned two in May. It hasn’t been exactly easy, but it’s been incredibly inspiring. There’s nothing quite like working on a screenplay with a deadline to shift one’s motivation into high gear. ;)

I recently shared that I’d overhauled my character profile template in the course of working on this latest assignment. Now I want to share some of the other things I learned through the process of working on this gig. This was a rewrite project, so it was almost like being hired as a script doctor, but since I’m also sharing writing credit for the project it’s a little different than being a true script doctor, which is often uncredited work. The project is called The Seventh, and it turned out to be incredibly fun to rewrite someone else’s work (not at all like rewriting my own!).

Here are six unexpected takeaways I gained from working on this project:

  1. Reverse-outlining pays off. Before I dove into the actual rewrite, I reverse outlined the entire script. I exported it from Final Draft into Scrivener and then into Numbers (the Mac version of Excel) so I could have a spreadsheet I could easily study all in one place. I like the Navigator in Final Draft and the outline view in Scrivener, but for this, I wanted something I could easily see in one place and control in ways that I wanted.

    Once I had the scene headings from Final Draft imported into Numbers, I went through each scene and summarized what happened in a few short sentences. Then I made notes about issues I noticed as I worked through. I also numbered the scenes. The beauty of doing this work is that it highlighted story issues, pointed out plot holes, and helped me get clear on the natural story breaks and sequences, and how well they were working, or not. Since I like to work in mini-movies (approximately 15 minute sequences) it helped me to see how well the script was working with that pattern and showed me where I needed to tweak it.

    What made this so fun was that it was like being a sleuth, digging in, finding what was working and what wasn’t. Very satisfying!

  2. Backstory matters. I knew this before. But now I KNOW it. Working on someone else’s project gave me more courage to dig deep into the how’s and why’s of everything. I couldn’t write it unless I understood it. With my own projects, I’ve been more cavalier about understanding where everyone comes from and why they’re doing what they’re doing, thinking I’d figure it out along the way (and of course I learned more about these characters even as I worked with them).

    But there was something about delving into all the details and leaving no stone unturned when it came to even the slightest motivation or plot hole to get our story strong and straight. This is, of course, particularly important with a complex sci-fi world such as the one in The Seventh, but as I’ve watched and read other stories lately it’s gotten crystal clear — the characters exist before they come onto the scene in our stories. They have histories. Issues. Relationships. And all those come to bear on the decisions they make and the motivations they bring to the scenes they’re in.

    We went through several different iterations of the backstory, and the feeling of finally getting a lock on it was thrilling, particularly because we didn’t give up on it until it truly worked.

  3. Having a rewrite plan helps, but it’s not set in stone. We went into the rewrite knowing we had a certain number of days to accomplish it (40 days). And we calculated approximately how many days I could spend rewriting each 15-page section of the script to hit our deadline. But as we went into it, we found ourselves spending more time on the backstory and world building than we’d anticipated. QUITE a bit more. Which meant that I had to compress my timeline.

    The other unexpected variable was that the script got longer, due to a variety of factors. So my calculation of a number of pages per day didn’t exactly match what I actually had to write. So again, I adapted.

    A third monkey wrench was what one of the writers in my program calls a “black hole” section, where the whole thing just takes a lot longer than expected to sort out. Not all 15 page sections are created equal, after all!

  4. Tracking progress helps keep the ship on course. Despite the shifts in the winds of rewriting, because I carefully tracked my progress, I was able to see where I was, and where I needed to end up. In the graphic below, you can see my revision plan in the upper table, essentially starting on June 3rd. We’d intended to start much earlier, but as I mentioned, the backstory and world building work ended up taking 14 days. In the lower table, you can see the number of pages I worked on each day or block of days.

    This is one of those things I geek out about — watching my progress build, seeing how I’m staying on track (or not) helps make it exciting and fun and keeps me from getting lost in the “I’ll never make it” doldrums my inner critic likes to dish out. And I could easily tell my writing partner how close I was to being on schedule at any given point.
    The Seventh Rewrite Process

  5. Having a great writing partner is huge. I was thrilled to work with my co-writer on the rewrite, the original author of this script. I did all the rewriting work, but we worked closely together throughout the process. It was a huge source of fun and delight for me to have someone to bounce ideas off, run problems by, and generally dig deep into the story together. My co-writer was particularly good at keeping his ego out of the way and working hard with me on making sure the story improved. It was inspiring and impressive. Plus it turns out it’s just wicked fun to help make someone else’s writing that much better.
  6. Screenwriting every day for 40 days was empowering. Since having my second kiddo, I’ve been interspersing stretches of screenwriting with other writing (blogging, course writing, product writing, etc.) and while that’s been easier for me to manage, it’s been a little disorienting. I loved the feeling of ending each day feeling like I’d really USED my brain for my truest deepest calling — writing fiction. That expression “die empty” felt very apropos. Each evening, as I went to bed, I felt complete in way I don’t feel when I’m not writing fiction. It was amazing.

Interestingly, when I was first offered this writing gig, I turned it down, based on my level of busyness as a mom, as a writer of my own projects, and as an entrepreneur. But in the end, it was a delightful experience all around and one I’m truly grateful to have been asked to be involved in. I can’t wait to see what happens with The Seventh as it continues to evolve!

 

Get Steven Pressfield’s latest book for free

If you haven’t seen the news yet, Steven Pressfield has a new book out called Nobody Wants to Read Your Sh*t: Why That Is and What To Do About It.

You can download a copy of the ebook for free for the next week or so (click this link to go to the download page). There’s no email opt-in required.

I love this for so many reasons. Among them:

1. I adore Steven Pressfield’s books about writing. He says this one picks up where The War of Art takes off, which is one of my all time favorite books about writing and always gets me to sit up a little straighter when I read it. My other all time favorite is one of his other books Turning Pro. So you can imagine that I’m thrilled to read the next one.

2. It’s a very cool marketing strategy. Steven Pressfield and Shawn Coyne, the co-founders of Black Irish Books, take the long view when it comes to publishing and marketing. They believe in building a loyal audience and spreading by word of mouth. They believe in the value of what they publish and know that getting it out there is a huge part of the process.

3. They’re taking a casual approach to their offer. They’re not forcing an opt-in (though there is certainly a time and place for that when building a list and a platform). And they’re leaving the decision as to how long the offer stays open up in the air a bit. This speaks to their confidence and experience in a powerful way. These guys are comfortable about what they are doing, and it shows.

4. It’s got a great title. I’m reminded of the oft-shared article, “I Will Not Read Your F*cking Script”, which had me in stitches when I read it. This title speaks to the angst we writers experience over trying to get our stuff looked at … and WHY people may not want to, something we all could use a little education about, I’m sure. I can’t wait to read it.

5. Because I’m a lifer when it comes to being a Pressfield fan, it’s fun to get to share this with you. Ordinarily I wouldn’t share a book with my audience without reading it first. But because I know, like, and trust Steven Pressfield and his work, I’m happy to put it out there. When we think about this from a marketing perspective regarding our own work, there are lessons to be learned in spades here.

Go forth and download!

Enjoy. And let me know what you think when you read it. I’ll be diving into it soon myself.

Warmly,

Jenna

Coming Up

Coaching CircleThe next session of the Called to Write Coaching Circle starts on Monday, June 20th and the last day to register and join us is TODAY, June 16 by 11:59 p.m. Pacific Time.

Find out more and register here: http://JustDoTheWriting.com. Join us!

  

 

fittingwritingintoyourlifeI’m leading a one-week intensive called “Fitting Writing Into Your Life: Becoming a Productive Screenwriter ” at Screenwriter’s University starting on August 11th and running for 7 days. It’s a three-part online recorded video presentation from me and plus online discussions, interaction, and support from me. Find out more and register here. *

* This is an affiliate link, which means I’ll earn an extra commission in addition to my teacher’s pay, if you register through me.

Our Stories Are Our Ladders to the Stars

I just watched Donovan Livingston’s Harvard commencement address. It’s truly stunning.

If you haven’t seen it, it’s worth watching, thrice over.

You can also read the full text online here too.

He spoke to the deepest part of my heart and soul, where it comes to writing, to education, to believing in ourselves and in our children and in our capacity for greatness.

I loved this:

I was in the 7th grade, when Ms. Parker told me,
“Donovan, we can put your excess energy to good use!”
And she introduced me to the sound of my own voice.
She gave me a stage. A platform.
She told me that our stories are ladders
That make it easier for us to touch the stars.

Write your stories.

 

 

 

News

The Sci-Fi Rewrite: I’m DEEP into the sci-fi rewrite I mentioned in my last post. It’s been a fascinating dive into world-building, shoring up plot holes, digging into character, and more. The project is due June 29, so I’m hoping to emerge a bit more from my writing cave then. 

New Logo Design: The fabulous Giulietta Nardone and I have been working on a new logo design for my CalledtoWrite.com website. Donovan’s speech could have been written about many of the images we’ve been working with. I cannot wait to see what we come up with. Giulietta is an amazing artist, writer, muse, and fearless explorer.

Delicious New Ideas: I’m coming with all kinds of new ideas and exciting projects. I’ve been talking with a few of my Circle members about beta testing a writer’s platform building program, among other things. I can’t wait!

Coming Up

Coaching CircleThe next session of the Called to Write Coaching Circle starts on Monday, June 20th and the last day to register and join us is Thursday, June 16 by 11:59 p.m. Pacific Time.

Find out more and register here: http://JustDoTheWriting.com. Join us!

  

fittingwritingintoyourlifeI’m leading a one-week intensive called “Fitting Writing Into Your Life: Becoming a Productive Screenwriter” at Screenwriter’s University starting on August 11th and running for 7 days. It’s a three-part online recorded video presentation from me and plus online discussions, interaction, and support from me. Find out more and register here. *

 

* This is an affiliate link, which means I’ll earn an extra commission in addition to my teacher’s pay, if you register through me.
Photo by Greg Rakozy, used under the creative commons license.