Cool (and free) expressive business writing retreat this Friday

Isabel ParlettMy colleague and friend Isabel Parlett is hosting a very cool (and free!) business writing retreat this Friday, August 28th starting at 9 a.m. Pacific Time (noon Eastern) that I want to make sure you know about. It’s designed to help you “wake up your writing and get the words flowing,” and I think you will love it if you’re looking to write business copy more freely and with more fun.

Isabel is amazing with “message” work — helping business owners find the deeper core message of what you are here to do with your business, and as a dancer, she also is incredibly inspiring about how she gets writers to free up their bodies and write more from their hearts and souls when it comes to business related writing.

You can expect to dance, move your body, and WRITE for much of the half-day program.

You can find out more about the program and sign up here:


Note: I’m not an affiliate and I’m not receiving compensation for this. I’m just telling you about it because I adore Isabel and I think you will love her work. :)



A Rich Conversation About Communicating Your Deep Transformative Work With Powerful Language

If you missed my powerful call with Isabel Parlett today called, “How to Say What You Do, and Why It’s Key to Doing Your Calling,” you can still listen to the recording (see below).

I’ve already been hearing great feedback from some of my star clients who were on the call. If you missed it, you can download the recording using this link or you can listen online here:


Isabel and I had a wonderful, rich conversation and she did some terrific laser coaching with several people on the call to help them refine their “elevator speeches” to have more soul.

You know about elevator speeches, right?

Those are those prepared phrases we’re supposed to have ready to say when someone asks, “So, what do you do?”

Isabel is a master at helping you bring your true spirit and depth to what you say you do, so YOU feel good about sharing it when people ask.

Today we talked about some of the hard questions about making a great elevator speech (or as Isabel also likes to call it, your “verbal introduction,” like:

  • How find words that don’t feel stilted or sound like what everybody else is saying.
  • Whether or not to modify your elevator speech depending on who you’re speaking with.
  • How to make your words sound more conversational and less rehearsed.
  • How to speak to who your audience is and what they want AND infuse your words with your deeper true spirit.
  • And much more — we had a great time sharing about our time working together and the value I’ve received from it.

Isabel mentions a few resources on the call, including:

1. Her free video series available through Tuesday, which goes in a bit more depth with some of the information I shared on the call. You can access the free videos here.

2. Her brand-new home study program, “How to Say What You Do When What You Do Is Deep, Powerful & Hard to Describe.” She is offering some great bonuses and incentives (including $100 off the retail price) for anyone who picks up the program by the end of the day Tuesday (she’s extended the deadline mentioned on the call by one day.) Learn more here.

How to Say What You Do, and Why It’s Key to Doing Your Calling

A Conversation with Jenna Avery and Isabel Parlett

Without the right words, it’s hard to make “the big thing you’re here to do” come to life. It’s hard to hold on to your own focus and clarity, and it’s even harder to communicate what you’re doing in a way that lets other people in on the fun.

I first worked with Isabel in 2004, when I found myself struggling to describe my own deep, powerful, and hard-to-describe work. Isabel’s help was instrumental in helping me get my coaching business “on the map.” Since then, I continue to consult with Isabel when it comes to matters of communication as my work continues to evolve.

Isabel has a gift for showing business owners, especially those whose work is intangible, transformative, or unusual, how to find clear, simple, soulful language to clarify their core message, communicate their value, and create an elevator speech their audience will actually understand.

I want to invite you to join me for an interactive conversation with Isabel and I on Friday, February 25th at 11:30 Pacific (12:30 Mtn, 1:30 Central, 2:30 Eastern), where we’ll explore:

In this interactive conversation, Isabel and I will explore:

  • The power of words to make the thing you do come to life
  • The key to having more fun and finding better words
  • How you know if you’ve found the right message
Isabel is one of my all-time favorite and best coaches and mentors — I’m thrilled to have the chance to share her with you.

Register here